Davie, FLprivate forprofitbeaveda.com
Acceptance & SAT from Common Data Set / IPEDS; net price, earnings & graduation from the U.S. Dept. of Education College Scorecard. Figures lag ~1–2 years — verify with the school.
Aveda Institute-South Florida is not a traditional university but a specialized, for-profit trade school laser-focused on the beauty and wellness industry. Located in Davie, Florida, it operates with the singular mission of training cosmetologists, barbers, and aestheticians, offering a fast-track, hands-on education that prioritizes licensure and entry into the salon and spa world over a broad liberal arts curriculum. Its culture is defined by the Aveda brand's ethos of natural, plant-based products and professional artistry, creating a highly specific, vocational environment where nearly every student is a woman training for a hands-on career.
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Outcomes & value
Earnings = median of students working ~10 years after entry; debt = median of graduates. Value divides 10-yr earnings by one year’s net price — read it as earnings per dollar of annual cost, not a full lifetime ROI; it favors lower-cost schools. Source: U.S. Dept. of Education College Scorecard. Figures lag ~2 years and reflect all students, not your intended major.
U.S. Dept. of Education Financial Responsibility Composite Score (FY2022-23). Scale −1.0 to 3.0; ≥1.5 meets the standard. Reported for private nonprofit & for-profit institutions only — public universities are state-backed and not scored, so this is a stability signal, not a ranking.
Campus & location
On-campus criminal offenses classed as violent (murder/non-negligent manslaughter, rape, robbery, aggravated assault) for the most recent reported year. Source: U.S. Dept. of Education Campus Safety and Security (Clery Act). Counts reflect what’s reported to the school, and urban campuses often report more partly due to non-student incidents nearby — read alongside campus size and setting, not as a standalone safety verdict.
Pleasant days counts days per year with a mean temperature of 55–75°F, a high at or below 90°F, a low at or above 45°F, and little precipitation — a transparent comfort measure, not a weighting we invented. Computed from Open-Meteo ERA5 daily history (2019–2023). Natural-hazard risk is the county’s composite rating from the FEMA National Risk Index.
Admissions at Aveda Institute-South Florida are categorically non-selective, functioning more like an open-enrollment vocational program than a competitive college. The institute reports a 100% , meaning all applicants who meet the basic requirements are admitted. This results in a high enrollment of 76%, indicating that most admitted students choose to attend. The process does not involve standardized testing like the SAT or ACT, and there is no mention of an Early Decision or Early Action policy—admissions operate on a rolling basis aligned with program start dates. The primary factors are likely a high school diploma or equivalent and a demonstrated interest in the beauty field, not the academic pedigree or extracurricular depth evaluated by traditional universities.
The academic offering is intensely concentrated. The institute offers just four majors, all within the beauty and wellness arts: Cosmetology, Barbering, Esthetics (Aesthetician/Esthetician and Skin Care Specialist), and Massage Therapy. Instruction is hands-on from day one, with students performing services on clients under the supervision of licensed instructors to meet state licensing requirements. The curriculum is built around the technical and 'soft skills' needed for the salon and spa environment, heavily infused with the Aveda brand's philosophy of plant-based, professional-grade products. With a student-to-faculty ratio of 17:1, the environment is designed for practical, supervised training rather than lecture-hall learning. This is a certificate and associate degree-granting institution, not a bachelor's degree program; education is a direct pipeline to a state license and a job.
Student life revolves entirely around the craft and culture of beauty. The Davie campus is described as having 'natural yet modern spaces' that reflect the Aveda brand's aesthetic. Unlike a residential college campus, there are no dorms, sprawling quads, or traditional collegiate athletics. Instead, community is built through industry-focused activities like fashion shows, charitable initiatives, and hands-on training events. The institute promotes a lifestyle where education is integrated with personal ambition, as highlighted in promotional material asking students not to 'choose between your life and your dream.' The student body is overwhelmingly female (93%), creating a specific social dynamic centered on a shared professional passion. This is a commuter school for career-training; the 'campus life' is the clinic floor and the classroom studio.
Outcomes are measured by completion, licensure, and entry-level earnings, not by graduate school placements or corporate recruiting. The institute reports a solid graduation rate of 72-73%, and a strong first-year retention rate of 80-81%, suggesting students remain committed to their programs. The median earnings 10 years after entry are $29,426 (per canonical figures), which reflects the typical income for licensed cosmetologists and aestheticians in the region. Some data points for other Aveda locations show earnings rising significantly five years after graduation (e.g., to $45,519), indicating potential for income growth with experience and clientele building. The core outcome is a state license and the skills to begin working immediately in salons, spas, or as an independent stylist.
The average after aid is $24,529. The institute participates in federal financial aid programs, making Pell Grants, Federal Direct Loans, and Federal Work-Study available to students who qualify. Some institutional grants and scholarships are also offered, including specific programs like the 'Second Chance Scholarship.' The cost structure is transparently geared toward career training, with a Net Price Calculator provided on the institute's website for prospective students. Unlike need-blind universities with no-loan policies, aid here is primarily based on federal eligibility, and loans are a common part of the financing package for many students.
Aveda Institute-South Florida stands out because it is not trying to be a college. It is a pure, brand-integrated trade school that offers a direct, uncomplicated path into the beauty industry. Its singular focus is its greatest strength: there are no general education requirements distracting from hands-on skill development with Aveda's high-end products. The 100% removes the anxiety of admissions, appealing to career-changers and those seeking a fast, practical education. The environment—from the modern, brand-consistent campus to the student-led clinics—is designed to simulate a high-end salon, providing professional socialization from day one. It serves a specific niche: students (overwhelmingly women) who are certain they want a creative, client-facing career in beauty and value the cachet and specific methodology of the Aveda brand over a generic cosmetology program.


