Durant, OKprivate forprofitwww.southernschoolbeauty.com/
Acceptance & SAT from Common Data Set / IPEDS; net price, earnings & graduation from the U.S. Dept. of Education College Scorecard. Figures lag ~1–2 years — verify with the school.
Southern School of Beauty Inc is a tiny, for-profit cosmetology trade school in Durant, Oklahoma, with a laser-focus on a single credential. It operates on an open-admission model, welcoming virtually all applicants into its practical, hands-on program aimed at turning out skilled technicians. This is not a traditional college experience but a direct, vocational path into the beauty industry.
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Outcomes & value
Earnings = median of students working ~10 years after entry; debt = median of graduates. Value divides 10-yr earnings by one year’s net price — read it as earnings per dollar of annual cost, not a full lifetime ROI; it favors lower-cost schools. Source: U.S. Dept. of Education College Scorecard. Figures lag ~2 years and reflect all students, not your intended major.
Campus & location
On-campus criminal offenses classed as violent (murder/non-negligent manslaughter, rape, robbery, aggravated assault) for the most recent reported year. Source: U.S. Dept. of Education Campus Safety and Security (Clery Act). Counts reflect what’s reported to the school, and urban campuses often report more partly due to non-student incidents nearby — read alongside campus size and setting, not as a standalone safety verdict.
Pleasant days counts days per year with a mean temperature of 55–75°F, a high at or below 90°F, a low at or above 45°F, and little precipitation — a transparent comfort measure, not a weighting we invented. Computed from Open-Meteo ERA5 daily history (2019–2023). Natural-hazard risk is the county’s composite rating from the FEMA National Risk Index.
The admissions process at Southern School of Beauty Inc is defined by accessibility, not selectivity. It operates under an open admission policy, meaning it admits virtually all secondary school graduates or students with a GED equivalency diploma. This is a stark contrast to the complex, processes of traditional four-year colleges. The school's mission is to provide vocational training, and its admissions reflect that practical, inclusive approach.
While some external sources list ranging from 0% to 100%, the defining characteristic is the open-admission framework. There is no indication that the school tracks or prioritizes demonstrated interest in the way selective universities do. The process is straightforward: meet the basic educational requirement, apply, and enroll. The cost to apply is listed as $100.
Eligibility for admission extends to eligible non-citizens, which includes students who completed high school or a GED within the United States, encompassing those with DACA status. The student body is predominantly female, with the most common demographic being white female students, who received 24 degrees according to one data snapshot.
Academic life here is singular and concentrated. Southern School of Beauty Inc is a small, less than 2-year, for-profit school that offers certificate degrees. It does not offer associate or bachelor's degrees. The entire curriculum revolves around one field: Cosmetology/Cosmetologist, General. This is the only major offered.
The school's stated mission is "To train students to be highly skilled technicians in the field of Cosmetology, Arts & Sciences." The program is hands-on and vocational, designed to prepare students for state licensing exams and immediate entry into the workforce as hairstylists, aestheticians, and nail technicians. Typically, about 17 students are awarded a degree in this single program. There are no liberal arts requirements, general education courses, or alternative majors—this is a focused trade education.
With an enrollment that draws just 22 students to Durant, Oklahoma, student life is intimate and almost entirely centered on the trade curriculum. This is not a residential campus with dorms, dining halls, or NCAA sports. The experience is more akin to a professional training program than a traditional college.
Off-campus life for students likely blends study blocks, campus events, and neighborhood hangouts within the community of Durant. Descriptions from similar beauty schools suggest a "vibrant and thriving community that celebrates creativity, diversity, and collaboration" among students who share a passion for the beauty industry. The social fabric is built around the shared daily practice of cosmetology skills in the school's facilities. There are no fraternities, sororities, or sprawling student unions—the focus is on mastering a craft alongside a small cohort of peers.
Outcomes are measured by licensure and entry into the beauty industry, not by graduation rates from a multi-year liberal arts curriculum. While specific data for this school is limited, context from the broader beauty school sector is informative. The American Association of Cosmetology Schools reports that beauty schools have an average graduation rate of 76 percent and an average job placement rate above 71 percent.
For Southern School of Beauty, one source lists a median earnings figure of $36,427 for graduates one year after completing their program. However, per the canonical figures provided, the official metric for median earnings 10 years after entry is $9,656. This significant discrepancy highlights the importance of using the mandated, official figure. The school's primary outcome is equipping students with the technical skills and state-mandated training hours required to pass licensing exams and begin working in salons, spas, or as independent stylists.
As a for-profit trade school, cost structure and financial aid are critical considerations. The average net price after aid is $3,640, as per the canonical figure. Another source calculates the cost after scholarships and grants at $2,350, with an average aid package of $8,250.
A significant majority of students receive federal aid. Data shows 83% of students receive federal grants, averaging $5,922, and 65% take out loans, averaging $5,415. No students receive state/local or institutional grants, according to the available data. This heavy reliance on federal Pell Grants and Direct Loans is typical for career-training programs.
Eligibility for this federal financial aid requires fulfilling all admission requirements and submitting the necessary documentation, including the FAFSA. Aid is primarily based on demonstrated financial need. Some sources mention potential for academic scholarships based on grades and attendance, but institutional grant aid is reported as $0. The school is authorized to participate in federal Title IV programs, which include Pell Grants and Direct Loans.
Southern School of Beauty Inc stands out for its pure, unadulterated focus. It is the antithesis of a sprawling university. There is no academic diversity, no campus life in the traditional sense, and no selective admissions drama. What it offers is a direct, efficient, and accessible pipeline into a specific trade.
Its character is defined by its singular purpose: to train cosmetology technicians. Every aspect of the institution—from its open-admission policy to its single-certificate program—is streamlined toward that goal. It serves a niche population of students who are certain of their vocational path and seek a no-frills, hands-on education to get them licensed and working quickly. In a higher education landscape obsessed with rankings and prestige, this school represents a different model entirely: small-scale, practical, and rooted in the economics of a skilled trade. Its vibe is that of a workshop, not a campus.