San Antonio, TXprivate nonprofithallmark.edu
Admit rate has ranged 41%–98% over the last 5 years — notably volatile. Source: IPEDS via Urban Institute.
Acceptance & SAT from Common Data Set / IPEDS; net price, earnings & graduation from the U.S. Dept. of Education College Scorecard. Figures lag ~1–2 years — verify with the school.
Hallmark University is a small, accelerated nonprofit in San Antonio with a pragmatic edge—its aeronautics, business, and IT programs cater to career-focused students who want to fast-track their degrees. With a 51% acceptance rate and an 80% admissions yield (per Forbes), it attracts applicants drawn to its no-nonsense approach, though graduation rates hover around 55%. The urban campus serves just 769 undergrads, offering a tight-knit but no-frills experience.
Test-optional — scores considered if submitted
Source: IPEDS Admissions survey (2022) via Urban Institute. Covers formal factors only — it does not reflect essays, extracurriculars, or other holistic criteria.
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Outcomes & value
Earnings = median of students working ~10 years after entry; debt = median of graduates. Value divides 10-yr earnings by net price — read it as earnings per dollar of annual cost, not a full lifetime ROI; it favors lower-cost schools. Source: U.S. Dept. of Education College Scorecard. Figures lag ~2 years and reflect all students, not your intended major.
U.S. Dept. of Education Financial Responsibility Composite Score (FY2022-23). Scale −1.0 to 3.0; ≥1.5 meets the standard. Reported for private nonprofit & for-profit institutions only — public universities are state-backed and not scored, so this is a stability signal, not a ranking.
Median earnings by field of study (highest credential), ~2 years after completion.
Source: U.S. Dept. of Education College Scorecard (field-of-study earnings). Figures cover graduates who received federal aid and lag ~2 years; not all programs report data.
Campus & location
On-campus criminal offenses classed as violent (murder/non-negligent manslaughter, rape, robbery, aggravated assault) for the most recent reported year. Source: U.S. Dept. of Education Campus Safety and Security (Clery Act). Counts reflect what’s reported to the school, and urban campuses often report more partly due to non-student incidents nearby — read alongside campus size and setting, not as a standalone safety verdict.
Pleasant days counts days per year with a mean temperature of 55–75°F, a high at or below 90°F, a low at or above 45°F, and little precipitation — a transparent comfort measure, not a weighting we invented. Computed from Open-Meteo ERA5 daily history (2019–2023). Natural-hazard risk is the county’s composite rating from the FEMA National Risk Index.
Institutional research volume and impact from OpenAlex. The h-index reflects large research universities and will be low for teaching-focused liberal-arts colleges — not a measure of undergraduate quality.
Hallmark University is fairly competitive, with Acceptance rateThe share of applicants a college admits in a given year. A 10% acceptance rate means it admits about 1 in 10 applicants. ranging from 51% to 98% across sources—likely reflecting different applicant pools (e.g., traditional undergrad vs. continuing education). SAT/ACT scores are optional but submitted applicants average 940–1210 SAT or 1160–1390 SAT (reports vary). The university requires verification of 9+ college credit hours for some programs, emphasizing flexibility for non-traditional students. Notably, Forbes highlighted its 80%+ admissions yield, suggesting strong appeal among admitted students.
Hallmark specializes in accelerated degrees (often completed in 2–3 years) with a focus on : aeronautics, business, nursing, and IT. Its School of Business offers , while the nursing program is an (as of Facebook community discussions). Mechanical technologies dominate degree awards (115 annually), followed by transportation and IT. The suggests accessible instructors, though the curriculum leans heavily toward workforce readiness over liberal arts.
With 769 undergrads in an urban San Antonio setting, Hallmark is small and commuter-heavy. Campus life is lean: student organizations exist but revolve around professional development rather than Greek life or athletics. Events include orientation and award ceremonies, per the student catalog. Housing isn’t highlighted—most students likely live off-campus. The vibe is no-nonsense, with resources like Self-Service portals for grades and financial aid taking precedence over traditional college social scenes.
Graduation rates are mixed: reports cite 55%–66% completion (within 150% of normal time), with some programs like nursing hitting 80–100%. Employment rates post-graduation range from 73% to 91%, though sample sizes are small (e.g., 40 students in one cohort). The Department of Education’s 150% graduation rate data places Hallmark in line with similar technical colleges, but well below national averages for four-year institutions.
The net price after aid is $10,153/year, with average aid packages of $6,469. Scholarships are modest (averaging $500) and awarded first-come, first-served. The sticker price isn’t explicitly stated, but the Net priceWhat a family actually pays after grants and scholarships are subtracted from the sticker price — usually far less than the published cost. calculator includes tuition, fees, books, and supplies. Notably, one source lists total costs as $69,728—likely an outlier or error, as others align with the $10K–$17K range post-aid.
Hallmark’s accelerated programs and career-focused majors cater to students who want to enter the workforce quickly—especially in Texas’s growing aerospace and tech sectors. Its 80% yield rate (per Forbes) signals strong buy-in from admitted students, likely due to its pragmatic value proposition. However, the low graduation rates and sparse campus life mean it’s best for self-directed learners who prioritize speed and affordability over tradition.