
Rapid City, SDprivate forprofitwww.national.edu/locations/campuses/rapid-city/
Acceptance & SAT from Common Data Set / IPEDS; net price, earnings & graduation from the U.S. Dept. of Education College Scorecard. Figures lag ~1–2 years — verify with the school.
National American University-Rapid City is an open-access, career-focused institution in South Dakota with a 100% acceptance rate and a pragmatic approach to education. Known for its flexible online and on-campus programs in applied fields like business, healthcare, and criminal justice, it serves a diverse student body with high financial need but struggles with a 24% graduation rate. Its defining trait is accessibility—welcoming students who might be overlooked by traditional universities.
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Outcomes & value
Earnings = median of students working ~10 years after entry; debt = median of graduates. Value divides 10-yr earnings by net price — read it as earnings per dollar of annual cost, not a full lifetime ROI; it favors lower-cost schools. Source: U.S. Dept. of Education College Scorecard. Figures lag ~2 years and reflect all students, not your intended major.
Median earnings by field of study (highest credential), ~2 years after completion.
Campus & location
Pleasant days counts days per year with a mean temperature of 55–75°F, a high at or below 90°F, a low at or above 45°F, and little precipitation — a transparent comfort measure, not a weighting we invented. Computed from Open-Meteo ERA5 daily history (2019–2023). Natural-hazard risk is the county’s composite rating from the FEMA National Risk Index.
NAU-Rapid City is among the least selective universities in the U.S., with a 100% acceptance rate—every applicant who completes the process is admitted. Unlike selective colleges, there's no available data on average SAT/ACT scores or high school GPAs of enrolled students, suggesting a non-competitive admissions process focused on accessibility rather than academic metrics. The school does not track or consider demonstrated interest (e.g., campus visits, interviews), streamlining the process for applicants. Notably, all 621 applicants in a recent cycle were accepted, though only 767 ultimately enrolled—a figure higher than the applicant pool, likely due to rolling admissions and multiple intake periods.
NAU-Rapid City specializes in career-oriented programs, with associate, bachelor’s, and graduate degrees designed for immediate workforce entry. The most popular majors cluster in applied fields:
Source: U.S. Dept. of Education College Scorecard (field-of-study earnings). Figures cover graduates who received federal aid and lag ~2 years; not all programs report data.
Unique offerings include diplomas and certificates in niche areas like transportation (18 degrees awarded annually) and IT. The curriculum emphasizes flexibility, with online and hybrid options dominating—reflecting the university’s focus on non-traditional students, including working adults. While the school lacks the liberal arts breadth of traditional colleges, it markets itself as a pragmatic choice for students seeking targeted training.
The Rapid City campus serves a mix of local and international students, with a commuter-heavy population and limited traditional residential life. Described as a 'supportive community' by students, the environment leans toward functional rather than vibrant—think study groups over football games. Key notes:
Instagram posts highlight tight-knit classroom bonds, but this isn’t a school for those craving a sprawling campus experience.
NAU-Rapid City faces significant retention and graduation challenges:
While some graduates land jobs in local healthcare and law enforcement, outcomes vary widely by program. The low graduation rate suggests many students struggle to complete degrees, possibly due to financial pressures or work conflicts. Notably, the university does not publish detailed employment stats by major, leaving gaps in assessing ROI for specific fields.
With an average annual cost of $31,062, NAU-Rapid City is pricier than many public options but offers aid to offset expenses:
Critically, the university does not meet full financial need and lacks a no-loan policy. Most aid comes via federal Pell Grants and loans, leaving low-income students with gaps. The Net priceWhat a family actually pays after grants and scholarships are subtracted from the sticker price — usually far less than the published cost. calculator is heavily promoted, but outcomes data suggests many attendees still take on debt without guaranteed earnings boosts.
NAU-Rapid City’s defining feature is its radical accessibility—admitting all applicants and catering to those often excluded from higher ed: working adults, career-changers, and academically underprepared students. While its low graduation rate and middling earnings outcomes raise flags, it fills a niche for learners who prioritize:
It’s not a match for students seeking prestige or a classic college experience, but as a last-chance option for some, it serves a distinct purpose.